I was skimming through writing blogs the other night when I came upon a post titled, "Keep your expectations low."
It stopped me cold - I had to read more. The post was about self-publishing, and the author, a young writer, was advocating realism. He was disappointed in the sales of his self-published book and in the feedback he had received. He was thinking that perhaps he expected too much from self-publishing.
I understood his point of view. But I just couldn't embrace it. I think I would have gone with, "Alter your strategy," or "Expand your network," or maybe even "Change your point of view."
After all, most of us don't write to sell, even though sales are wonderful. We write because we're writers. We love it. It's what we do. That comes first.
And c'mon - you finished a book! And people are reading it!! Maybe not as many as you like, but still. That's a pretty amazing starting point right there.
So let's not lower our expectations - at least not yet. Let's tweak that perspective first.