Saturday, November 12, 2011

Do ads add up to a better blog? I wonder ...

When I was a reporter,  I had a certain feeling about advertisements: Yuck. Advertorials? Even worse. Fill those pages with good, solid news content. Let "other people" worry about bringing in the bucks.

But I'm not a reporter anymore. My personal writing now is for blogs and books - I have two blogs and a book that sells for 99 cents. My book sales are pretty steady - and I'm grateful for every sale - but at that price, I certainly won't get rich. The blogs are all content-based, and I like it that way. I've seen blogs with giveaways, lots of ads, etc., and I think that's fine  - just not for me.

Or so I've always thought. But now I wonder ... am I just being old-fashioned?

After all, a content-based blog doesn't bring in any money. Ads do. And it's hard to pay the bills on your high principles. So now I'm keeping a closer eye on the ads I see on blogs. Are they worth it? I know it's a lot of work, getting sponsors and such, but I've talked to some bloggers who say it's a nice way to make money doing something you like. Am I just being snooty, not working toward that?

I waffle, both ways. And I wonder. What makes a better blog?


  1. Diane,

    I think you have to have a pretty high volume of traffic to make any money at all ... but worth investigating. I'm not sure if you've ever seen John Saddington's Blog but he's very good and talks a lot about generating revenue.

    Also, you might want to check out "Pro Blogger" by Darren Rowse (sp?).

    I'm a former reporter, too :)

  2. Thanks, Scott! I'll check them out.

    I wondered if it was even worth it for small blogs, but everyone seemed to be talking about it so I thought maybe I was behind the times!!